Abstract
To verify how professionalism, reliability, and communication ability of beauty specialists affect customer satisfaction and to understand associations between vocational competency of NCS and realistic vocational ability of beauty specialists, this study targeted nail salons in Daegu and Gyeongsangbuk-do from March 10 2016 to March 20 2016 to conduct a survey targeting customers of beauty salons. Service abilities of beauty specialists are departmentalized into beauty fields; a factorial analysis was conducted for professionalism, reliability, communication ability, and customer satisfaction, and t-test was conducted to examine the difference of factors according to gender, age, and marital status. In addition, a one-way ANOVA was conducted to examine differences of general beauty service ability factors while the Duncan-test was conducted for post-verification. To examine the effect of professionalism, reliability, and communication ability of beauty specialists on customer satisfaction, the customer satisfaction factor was set as a dependent variable and the professionalism factor of beauty specialists was set as an independent variable so as to conduct a multiple regression analysis. As a result of the analysis, procedure techniques of professionalism factors and the probity of reliability factors of customers with nail care service is high.
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