ПРІОРИТЕТИ ФУНКЦІОНУВАННЯ ТУРИСТИЧНОЇ ІНДУСТРІЇ ПІД ЧАС ВІЙНИ В УКРАЇНІ

Abstract

The article reveals the key priorities for the development of the tourism industry in the conditions of the war in Ukraine. It was determined that despite the Russian-Ukrainian war, which became almost destructive for the tourism industry of Ukraine, this branch of the economy continues to function and develop, adapting to new realities. It was found that in the nine months of 2022, the revenues of the state budget of Ukraine from the subjects of the tourism industry decreased by almost 34%, tax revenues from the activities of tourist operators – by 32%, tax revenues from the activities of travel agencies – by 5%. The domestic tourism market fell by about 50%, mainly due to the loss of tourists in the south of Ukraine. It was revealed that at the current stage, Ukrainian tourist operators are looking for new ways of development and are trying to enter, in particular, the European market. It was determined that the restoration of the viability of the tourism industry must begin with the regions least affected by the war. Highlighting the priorities of the functioning of the tourism industry in Ukraine, it was determined that the first priority should be the development of a strategy for the development of national tourism, taking into account international experience and European integration. It was determined that the basis of the post-war recovery of the tourism industry should be: memorial, military-patriotic and military-historical, medical and recreational, psychological, business, educational, sports and ecotourism. It was determined that in the post-war reconstruction of Ukraine, it will be necessary to actively implement and promote tourism potential, develop new initiatives and involve international partners in this process. It is predicted that new trends will be observed in the post-war recovery of the tourist industry: the need for health and recreation will increase; relaxation tourism will be actively developed; excursions to local places will be organized; interest in the history and national traditions of Ukraine will increase. In the post-war reconstruction of Ukraine, it is also worth taking into account the experience of countries that today have a strong tourism potential, but in the past suffered losses from war or armed conflicts.