Abstract
Recently, business environment has been rapidly changing with complicated and diversified aspects. With the globalization on-going, the necessity for the enterprises cope with this phenomenon in more active manner has been also increased. Along with this, even in the domestic sports industry including commercial sports centers, joint marketing with the business both of other kind and of a kind, and research and development of programs have been more and more required. In order to meet customers rapidly changing demand, proper alternatives from technology development to after service are required as survival strategies to early occupy the competitive advantage. In this article, the necessity of strategic alliance in the commercial sports centers and of which effect to administration efficiency were investigated through an analysis of correlation between the necessity of strategic alliance and the organization members recognition to increase performance satisfaction. As a strategic alliance is so meaningful in the enterprise resource aspects, studies to find out the success factors which make the strategic alliance successful are also important as much. That is, the core of the study is to investigate the success factors of strategic alliance, centering on the members to ally with.
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