Abstract
The color picture of the world, in our opinion, is included in the cultural and conceptual picture of the world. The distribution of a particular color in the culture, household items, costumes, and works of art of a people depended on their customs, traditions, religious beliefs, and aesthetic norms. The linguistic color worldview is realized in the form of color meanings in separate lexemes, phrases, idiomatic expressions and other verbal means.it is organically included in the lexical system of the language worldview. The article discusses the use of features chloronema black in phraseology of Russian and Mari languages. Based on the analysis of the estimated values of phraseological units with the black component, a conclusion is made about the General negative attitude to this color in the axiological picture of the world of speakers of the studied languages.
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