Abstract

Business ecosystem visualization is useful to clarify the structuring of the ecosystem around the business context, but has difficulty in identifying the company’s core technology portfolio, and also patterns of technology change. We suggest a way of visualizing a business ecosystem from a business relationship perspective and a technology ecosystem from a patent citation perspective separating the technology ecosystem from the business ecosystem. It enables us to identify the relationship between the two ecosystems as well as the impact of key resources on the dynamics of the two ecosystems from a resource-based view. From the academic perspective, our method can contribute to identifying changes in technology-oriented core resources lead to changes in corporate strategies, which in turn lead to dynamics in the ecosystem. It can be useful for technology strategy in practice for OEMs and battery suppliers. Battery technology in electric vehicles is exemplified.

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