Abstract
This study starts from the point which factors are required to solve the problem in order to hold a successful festival. Regional festival has power of influence to overcome tourism off season and to create diversified positive effect on a region. However, due to occurrence of dysfunctional situations such as expendable events led by government, uniform festivals opened by outside agencies, and regional festivals excluding local residents in contrast to quantitative growth, the regional festivals are faced with problem of qualitative growth. In this regard, this study investigated common factor of
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