Abstract
The article considers the problems of digital transformation of agriculture in terms of achieving the objectives set by the state to form the digital maturity of agriculture in the region. The study is based on the hypothesis that in the regions, where there are no large agricultural holdings which determine the realization of advanced technologies and which form the perception of digital innovations, it is difficult to launch the processes of digital transformation. But it is possible only with a certain level of digital readiness of the population, high digital literacy of agricultural producers and their investment opportunities. Given the mandatory fulfillment of the indicators of digital maturity of agriculture, regional leaders need to understand the level of existing digital readiness of small businesses in order to implement digital technologies and readiness of rural areas population to use digital services and technologies in everyday life. The study was conducted in one of the districts of the Republic of Buryatia. That is region where there are no agricultural holdings, and the main producers of agricultural products are peasant farms and personal subsidiary farms. To assess the digital readiness of the population of the study area, the method of random survey through social networks was chosen. The analysis of that results made it possible to assess the level of digital literacy and digital trust of the rural population of the study area. These results can be reasonably extrapolated to the republic as a whole. In order to manage the process of digital transformation it is proposed to make the study of these indicators the subject of continuous monitoring and further use the data for training the neural network. The practical value of the study is determined by the fact that in our country small farming enterprises produce 42.3% of agricultural products in value terms therefor the digital readiness of the rural population of such regions is the main factor determining the success of the digital transformation.
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