РОЛЬ ІНТЕЛЕКТУАЛЬНОГО КАПІТАЛУ БУДІВЕЛЬНИХ ПІДПРИЄМСТВ В СТАНОВЛЕННІ ІННОВАЦІЙНОЇ ЕКОНОМІКИ

Abstract

Intellectual capital today is a strategic factor in the innovative development of construction companies, which determines the relevance of the subject of this work. The aim of the article is to study the essence and justification of the role of intellectual capital of construction companies in the formation of innovative economy. The main stages of development of the concept of intellectual capital are considered and generalized in the work. The basic principles of intellectual capital management of construction companies are highlighted. The main problems and methods of solving the organization of substructures in innovative conditions are investigated. Based on scientific research, solving the problems of intellectual capital management is possible by following the following principles of intellectual capital management: strategic orientation; purposefulness; dynamism; flexibility; systematic; continuity; planning. The strategy of construction companies in the crisis period should be aimed at expanding the production of equipment. The study of the latest modern phenomena through the prism of economic analysis and assessment of the potential of the construction company and its components will contribute to a deeper understanding of the general patterns of behavior of market participants and accelerate further modification of strategic management methods in domestic business. Particular attention is paid to the analysis of the problem of using intellectual potential in terms of innovative development. The main ways of reproduction of intellectual capital are analyzed. The key problems of reproduction of intellectual capital of domestic enterprises are identified and characterized and the ways of their solution are substantiated. The prospect of further research in this direction is the need to improve the intellectual component of the potential of construction enterprises. There is also an acute problem of low wages in this area of our country, which creates a reduction in the number of qualified people who go to work abroad, which also requires further in-depth study and a solution as soon as possible.