Abstract

The subject of this study is the processes of politicization. The authors proceed from the position that the mechanisms of the formation of political space in previously apolitical social structures, groups, phenomena can and should be fixed in concrete empirical studies. As markers of the emergence of political space, the authors of the article consider the politicization of actors and the politicization of the agenda fixed in political identity with the subsequent formation of competing groups on its basis, the objectification of the power dimension of previously apolitical structures, the growth of conflict and the transfer to the public space of the discussion about the principles of the distribution of power, the foundations of power. In order to confirm the validity of these markers, the authors conduct an empirical study of the politicization of participants in the international postcard exchange project «Postcrossing». The authors propose a research methodology based on the content analysis of user comments on the website of this project. The conducted empirical research allows us to demonstrate the mechanisms of the formation of political space in the process of politicization and confirms the importance of previously defined markers of politicization.

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