УПРАВЛЕНИЕ РАЗВИТИЕМ ФИЗКУЛЬТУРНО-ОЗДОРОВИТЕЛЬНОЙ ДЕЯТЕЛЬНОСТИ В СОВРЕМЕННЫХ ЭКОНОМИЧЕСКИХ УСЛОВИЯХ

Abstract

Today, the need of the population for systematic physical health services has increased, as they contribute to the maintenance and restoration of health of the individuals, increase their capacity for work, prolong the active life period. Growing interest of the citizens in physical education and health services, the number of business structures providing them (fitness centers, sports clubs, water parks) predetermine the need to consider a systematic approach to the processes of scientifically grounded formation of organizational and management mechanisms that contribute to realization of these services. The article defines the role of the sports and health cycle in the management of the organization of the segment of sports and health activities and the essence of the sports and health services as a set of characteristics that take into account the preferences of consumers, subject to the ranking of their importance for a specific target audience. This allows to focus on key aspects that contribute to the promotion of a particular service, with the identification of factors and conditions of negative impact on this process. There have been worked out the scientific recommendations on the development of physical culture and health activities in the conditions of economic instability. Their practical significance lies in developing guidelines for the management of the formation and implementation of physical education and health services, which can be used in the practice of service organizations. There has been conducted the research which resulted in adaptation of the present techniques to quality assessment of sports and recreation centers in the Astrakhan region. Sport and recreation services provided by the sport and entertaining complex “Zvezdnyi” were taken as object of research. There has been defined the list of parameters necessary to evaluate the service quality; the most important parameters were defined by interviewing the clients. It has been stated that the following parameters are the most essential: qualification of a coach, individual approach to a client, affordable prices, well-balanced complexes of exercises and schedule of sport activities.