Современное состояние и перспективы развития промышленного туризма в Ростовской области

Abstract

Today, industrial enterprises have a high potential to become a significant part of tourism industry in the regions of Russia. The development of industrial tourism is an efficient trend within product promotion, organization of marketing activities meant to attract tourists and investors. At the same time, there are not so many studies devoted to the development of industrial tourism in Russian regions. This article examines the current trends and the demand for this type of tourism in contemporary situation, examines the advantages of industrial tourism for different participants of the tourist market, analyzes the state of industrial enterprises associated with the tourism sector in Rostov region, and identifies promising directions for the development of this tourist destination in the future. The purpose of the study is to analyze the current state and prospects for industrial tourism development in the Rostov region. The following research methods were used in the article: analysis of the content of the websites of travel agencies, local and regional governments, industrial enterprises, survey of consumer groups. Research results are as follows: 1) Rostov region has a high industrial potential; 2) the development of industrial tourism in the region requires the assistance of local administrations, and the demand for this type of tourist services exists; 3) there is the need for a deep analysis of the potential and constraining factors of industrial tourism, in connection with which it is necessary to form the concept of this tourist destination. In Rostov region, there exists a national interest in the demand for excursions to industrial facilities. As a rule, this demand is due to the implementation by teachers of a set of classes meant to identify the propensity of schoolchildren and students to a certain kind of activity, profession. There is also a demand in the region for visits to food industry enterprises, gastronomic tours, excursions to industrial facilities whose activities are related to handicraft production. Most of the existing tours are designed for a one-day visit, excursions are implemented periodically, so the industrial potential of the region is currently not fully used, the share of industrial tourism is insignificant, as well as the slow pace of development. Thus, it is necessary to focus on the model of further development of industrial tourism in the region.