Abstract
‘Creative Tourism’ is tourist business that creates added-value to existing culture and natural resources. By combining inventive and creative ideas in the existing tourism industry, it creates 'Convergence Contents' in the form of synergy with agriculture, environment, health care, information technology, education, leisure and arts. Korea's research trend on Creative Tourism is dominant in concepts and theories, but still not presented as a full-fledged academic discourse, including the practical contents development. In this study, I reviewed accumulated research outcomes over theoretical Creative tourism, and focused on the case study of creative tourism including Asahiyama Zoological Park through field work and other cases as a method for adding high value to existing tourism resources. And I finally suggested the implications of the Creative Tourism Contents development.
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