근대문화유산관광지의 지각된 진정성과 체험 및 실존적 진정성 간영향 관계 분석

Abstract

Tourists are increasingly interested in modern cultural heritage sites because they have historical significance and engage living spaces from everyday life. People nowadays seek an authentic life to liberate themselves from negative emotions. Tourists recover from them and live with vitality in everyday life after participating in a tourism experience. Tourists who visit heritage sites are affected by authenticity. This study aimed to investigate the impact of perceived authenticity, experience, and existential authenticity on modern cultural heritage sites in order to better understand this phenomenon. Perceived authenticity was defined specifically as perceived judgment based on objective authenticity. Furthermore, the researcher established the hierarchy for them in the context of the experience perceived by on-site visitors. The research site was Gunsan's cultural heritage sites, and a questionnaire survey was used. The total number of questionnaires collected was 330, and 289 were analyzed. Regression analysis confirmed the effect of variable relationships and the partial mediating effect of experience. This study employed empirical analysis to assess perceived authenticity. It academically constructs and expands on previously limited concepts. Based on the findings, this study provides practical recommendations for improving existential authenticity and experiential tourism content. Finally, the qualitative growth of heritage tourism and change can provide meaningful implications.