Abstract
This study aims to help the eating-out industry respond to the developing silver industry by examining the effect of the choice properties of restaurants on customer satisfaction, behavior and identifying interrelationships.BR This study conducted an empirical analysis through a survey of New Silver Generation visiting restaurants for the purpose of determining the causal relationship between restaurant selection attributes, customer satisfaction and behavioral intention. The following are the results.BR First, the results hypothesize that well-being healthy menu, food ingredients and health values, which are sub-factors of restaurant choice properties, would have a positive impact on customer satisfaction.BR Second, the results hypothesize that customer satisfaction would have a significant positive effect on the intention of repurchase and the intention of oral intent, both of which are supported and are sub-component of behavioral intention.
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