Abstract
The key postulates of company management, strategic changes in business activity management are considered. Regularities of business behavior, conditions of achievement of business efficiency and limitations of functioning, tasks of macro- and micro-management, principles of centralization and decentralization of management, methods of evaluation of effectiveness of strategy of changes, organizational mechanisms of corporate system action in conditions of innovative transformations are consistently deployed. The necessity of using a digital twin of the management system for solving planning tasks and compliance with proportions and ratios at different phases of the company’s development cycle is substantiated.
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