Штучний інтелект у журналістиці: майбутнє медіа під впливом нових технологій

Abstract

With the rapid advancement of technology and the growing influence of artificial intelligence (AI), professionals across various fields, including journalists worldwide, are actively exploring AI’s potential. They are discussing its applications, quality standards, and the ethical issues it raises. AI significantly accelerates journalistic work, especially in tasks like analyzing public data and documents, fact-checking, transcribing audio files, translating, editing videos, and converting text to audio. There are even instances of news, articles, and videos being entirely generated by AI. This raises questions: Can AI replace journalists in the future? Can AI be trusted? How can AI technologies assist journalists? What will journalism look like in the future with the development of AI? The main objective of the study is to provide an overview of the use of AI technologies in modern journalism, analyzing their main advantages and disadvantages and addressing the ethical dilemmas that arise. The study’s source base includes scientific publications on AI’s impact on journalism, particularly from the last two years, using data from Web of Science, Scopus, Dimensions, and additional research from domestic scholars found on Google Scholar. The review also covers the most influential monographs, analytical reports, and dissertations on this topic. Methodology. The research employs a combination of bibliometric approaches and content analysis to provide a comprehensive conceptual and structural overview of the issues, understanding trends, and the impact of relevant research. Results and conclusions. The integration of journalism and AI technologies presents both challenges and new opportunities. AI enhances journalists’ capabilities, saving time, freeing them from routine tasks, and increasing the efficiency of media content creation. However, in the era of AI and social media, it is crucial to maintain the public’s right to reliable and timely information. The field of responsible journalism must uphold this standard. Producing high-quality content with AI’s assistance requires clear technical guidelines and human oversight. Mastering AI technologies and using them responsibly is an essential task for journalists today. Significance of the study in the generalization of research and journalistic practices in the field of application of AI in journalism, the main directions and interrelationships of such application are revealed, new valuable evidence is obtained.