Концептуальные основы развития частного образования в Украине: проблемы выбора стратегии

Abstract

Changes in conceptual foundations of the private education development in Ukraine over the last 20 years are examined. Private education development stages are identified (stages of establishment, extensive development, intensive development). Basic principles for working out strategies of private educational institutions are substantiated. Private educational institutions Should prepare themselves to work under conditions where they are to sell services, available fat the government educational institutions for free. The price-oriented competition is irrelevant as a core operational strategy. The main emphasize should be put on ensuring the high quality of education, conducive to the graduates employment. Better chances for success would gain those universities which instead of competing for the established educational products offer innovative educational services. Offering educational products which foreign students can be interested in, is a rather promising option. Thus it is necessary to develop English-language educational programs, validated by European universities and enabling to get double degree certificates. Modern mass production is based on marketing laws and principles and therefore it is advisable to consider marketing principles as guidelines in education reorganizing and as a conceptual basis for education development. Introduction of educational certificates would also help to improve equality of education in Ukraine.