КОНЦЕПЦІЯ «ГОМО СОВЄТІКУС» О.О. ЗІНОВ'ЄВА ЯК СКЛАДОВА ЧАСТИНА Z-ІДЕОЛОГІЇ

Abstract

The article reveals the peculiarities of the Russian Federation's use of the concept of "homo sovietikus" by the philosopher and sociologist O. O. Zinoviev (1926–2006) as a tool of information warfare in the world media space. The relevance of the problem is determined by the urgent need for the state and society of Ukraine to intensify the search for effective means of countering the influence of socially destructive technologies of the aggressor country. The authors consider the literary work of O. O. Zinoviev as one of the sources of the formation of so-called Z-ideology, that is, a complex of ideas and beliefs aimed at justifying the feasibility of Russia's implementation of the Eurasian geopolitical concept in international relations and the legitimization of its armed expansion in the East and West Europe. The article analyzes the content of O. O. Zinoviev's novels "Homo Sovieticus" (1982) and "Para Bellum" (1982). According to the authors of the study, it is necessary to move away from the satirical genre notion of these works established in literary criticism and, instead, to concentrate attention on the practical aspect of the author's recommendations, regarding methods of education, informational and psychological influence on the mass consciousness of a potential mobilization resource of the aggressor state. O. O. Zinoviev described quite clearly and consistently the process of formation of beliefs and moral priorities of the Soviet "superman", who is supposed to destroy Western European civilization. The main methods of raising "homo sovieticus" are the formation in his mind of an anomalous hierarchy of values, where the most important qualities of an individual are aggressiveness, cruelty, mistrust of others, indifference to the family, adaptability, recognition of the priority of the interests of the state. The obvious inferiority of such a person should be compensated by his ability to quickly adapt to the extreme conditions of the future great continental war, unpretentiousness in everyday life, the ability to build relations with representatives of other nations with maximum benefit for himself. The article states that already in the first half of the 1980s O. O. Zinoviev described certain elements of the "hybrid war", which were later used by the Russian Federation during 2014–2022 against Ukraine and the states of the European Union. The authors of the study hope that their conclusions could convince the scientific and general public of Ukraine in the need for an objective rethinking of the Russian literary heritage, including the works of representatives of the so-called "third wave" Russian emigration from the USSR (1960s and early 1990s) who, due to the mass inertia of the political worldview, often get the image of fighters against totalitarianism.