Abstract

The author made an attempt to consider the image of Poland, presented in the pages of the Russian émigré press. The source of the study was the publication of the illustrated Russian émigré journal “Illyustrirovannaya Rossiya” (“Illustrated Russia”); 1924-1939, Paris), which closely followed international events, including coverage of Polish events. The use of the content analysis method helped to get an idea of the formation of the image of Poland in the Russian emigrant press from various aspects of public life: political, cultural and literary. The study of the media image was carried out on two main types of data: textual and visual. As part of our study, thematic typing of the collected material and tagging of text were carried out, the necessary selection of articles by topic, headings and genres was made, and a content analysis of the frequency of occurrence of tags in the time period was carried out. In the process of identifying key categories, the following elements of the media message were taken into account: the number of publications, their positioning and volume, the type of illustrations, the type of publication, the message contained in the headlines.

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