Abstract
The article presents the results of assessing the effectiveness of digital communications of the KPRF party in the context of increased competition on the left flank of the party system during the election campaign to the State Duma of the Federal Assembly of the Russian Federation in 2021. The study bases on the implementation of applied research, including the use of automated, cognitive mapping, as well as the method of social graphs. The authors highlight the main problems of online support of the party's activities according to a number of criteria: the scale and development of the digital infrastructure, the content features of the information flow, the peculiarities of its localization, the quality of management of the party communities and identify recommendations to improve the effectiveness of digital communications of the party.
Highlights
The article presents the results of assessing the effectiveness of digital communications of KPRF in the context of increased competition on the left flank of the party system during the election campaign to the State Duma of the Federal Assembly of the Russian Federation in 2021
The authors highlight the main problems of online support of the party's activities according to a number of criteria: the scale and development of the digital infrastructure, the content features of the information flow, the peculiarities of its localization, the quality of management of the party communities and identify recommendations to improve the effectiveness of digital communications of the party
Marshala Biryuzova St, Moscow, Russia, 123298; karzubovdn@ gmail.com) LUKUSHIN Vladimir Andreevich, student of the Faculty of Social Sciences and Mass Communications, Laboratory Assistant at the Center for Political Studies, Financial University under the Government of the Russian Federation (49 Leningradsky Ave, GSP-3, Moscow, Russia, 1259930; lukushin@aol.com)
Summary
АНАЛИЗ ЭФФЕКТИВНОСТИ ЦИФРОВЫХ КОММУНИКАЦИЙ КПРФ НА СТАРТЕ ИЗБИРАТЕЛЬНОЙ КАМПАНИИ 2021 г. На основе реализации прикладного исследования, включающего киберметрический анализ, когнитивное картирование, а также метод социальных графов, выделены основные проблемы онлайн-сопровождения деятельности партии по ряду критериев: масштабу и развитости цифровой инфраструктуры, содержательным особенностям информационного потока, особенностям его локализации, качеству управления партийными сообществами.
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