Abstract
The article is devoted to the substantiation of the theoretical and methodological foundations of the development of the export potential of agro-industrial enterprises in the context of the systemic paradigm of its management. In the work, the trends of the export potential of Ukraine regarding agricultural products are determined. It is justified that due to the leadership positions in the export list of agricultural products, the issues of development, formation, management and reproduction of the export potential of domestic agro-industrial enterprises are very relevant. The authors systematized the approaches to determining the essence of the "export potential of the enterprise", based on the results of which the quintessence of the scientific concept regarding the essence of the studied category was determined. The quintessence of scientific provisions made it possible to form the author's definition of the category "export potential of the enterprise". The article substantiates that the development of the enterprise's export potential occurs under the influence of endogenous and exogenous factors. A conceptual model of the management system of the export potential of an agro-industrial complex enterprise was formed, an important stage of which is its assessment. The existing approaches to the assessment of the level of export potential were studied, with the determination of their advantages and disadvantages. A scientific-methodical approach to the assessment of the enterprise's export potential with the determination of the integral indicator of the enterprise's export potential has been formed. It is proposed to identify the level of the integral indicator of the enterprise's export potential using a scale developed on the basis of the Harrington scale. Conclusions were made about the necessity of approbation of the developed scientific and methodical method for assessing the export potential of the enterprise for domestic agro-industrial enterprises. Keywords: potential, export potential, export, agro-industrial enterprise, agro-industrial complex, assessment, management concept, scientific and methodological approach to assessment.
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