Abstract

The article is devoted to the study of the architectural space of the hero-city of Volgograd and its role in the formation of urban identity. The methodological basis is the cultural-historical approach, phenomenological and hermeneutic methods. It is concluded that the disparate eclectic architectural environment does not contribute to the creation of regional identity, does not develop ideas about the uniqueness of the place, which negatively affects the formation of the city image and urban identity. At the same time, a conscious approach to the organization of the architectural environment in any of its forms can become the soft power of implicit management, a prerequisite for resource states, a technology for harmonizing and optimizing social space. The scientific novelty of the research consists in the explication of the mechanism of architectural space influence on a person as a biopsychosocial being. The authors distinguish archetypal, symbolic, and conceptual levels of perception, showing that the influence of the archetypal is implicit but necessary. This is the level of perception at the level of sensations, which are the basis of feelings, are the prerequisite for emotions and mental attitudes. This lies at the origins of the identityformation as the involvement of a person in the significant experience of the past, others, relatives. Symbolic and conceptual levels of perception are related to the process of cognition, rational and logical attitudes. In the conditions of modern social dynamics, a competent organization of the architectural landscape, which contributes to the optimization and harmonization of living activities, can become an important factor of integration and a prerequisite for the formation of a positive identity. The authors consider that modern identity can be formed in the course of new practices that remove traditional restrictions around life-affirming values and meanings that underlie the organization of the living environment, taking into account the principles of ecology.

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