Abstract
Objectives: Building upon from the Fuzzy Trace Theory, this study aimed to examine the effects of gist-based health messages on message reception and behavioral intention. Methods: We conducted online experiments employing 2 by 2 between-subject design with 451 adults in 20s in the context of sugar overconsumption. We performed analysis of variance and multiple regressions to test the effects of message features on participants’ message recall and interpretation, risk perception, self-efficacy, and behavioral intention, as well as their interaction effects with participants’ thinking style. Results: Overall, exposure to gist-based messages was likely to increase message recall and interpretation. There were some noteworthy interaction effects between message exposure and participants’ thinking style on outcome variables. Conclusions: These findings suggest that more efforts be made to develop effective gist-based health messages and invite further research for empirical evidence.
Sign-in/Register to access full text options 
Talk to us
Join us for a 30 min session where you can share your feedback and ask us any queries you have
Schedule a callDisclaimer: All third-party content on this website/platform is and will remain the property of their respective owners and is provided on "as is" basis without any warranties, express or implied. Use of third-party content does not indicate any affiliation, sponsorship with or endorsement by them. Any references to third-party content is to identify the corresponding services and shall be considered fair use under The CopyrightLaw.
