Abstract
Fitness centers are currently successfully implementing the population's request for preventive care. The aim of the study is to analyze the resources of a fitness center from the point of view of competitive stability in the health services industry. For this purpose, a structured expert interview (n=38) has been used. The concept of D. Barney was used to assess the resource state. The results and conclusions demonstrate that almost all resources are interchangeable, with the exception of human resources (the organization has a large number of employees who have been working in the company for a long time) and customer databases. The state of human resources is the most complex in the fitness industry as they are both unique, rare and valuable according to Barney's classification.
Highlights
Abstract: fitness centers are currently successfully implementing the population's request for preventive care
Human resources is the most complex in the fitness industry as they are both unique, rare and valuable according to Barney's classification
Vol 12 / J.G. VargasHernández, F.C. Garcia
Summary
Abstract: fitness centers are currently successfully implementing the population's request for preventive care. Human resources is the most complex in the fitness industry as they are both unique, rare and valuable according to Barney's classification. Фитнес-центры в настоящее время успешно реализуют запрос населения на получение профилактической помощи [2; 3]. Участие фитнес центров в реализации потребностей населения в профилактической помощи требует оценки потенциальных возможностей с точки зрения сформированных ресурсных подходов к организации фитнес центров и стратегического анализа их интеграции в отрасль оздоровительных услуг [6; 7]. Однако ресурсы фитнес-центра не всегда оптимально подходят для использования в отрасли профилактической медицины.
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