Abstract
The article deals with the analysis of the role of the cognitive mechanism of analogy in the process of auto-naming - the creation of a virtual name for the self-identification of a linguistic persona in the act of Internet communication. The author believes that, on the one hand, the role of analogy lies in the dissemination and subsequent replication of word-formation models existing in modern English in the field of virtual communication. On the other hand, according to the author, analogy ensures the linguistic creativity of a linguistic persona in the process of generating a virtual name.
Sign-in/Register to access full text options 
Talk to us
Join us for a 30 min session where you can share your feedback and ask us any queries you have
Schedule a callDisclaimer: All third-party content on this website/platform is and will remain the property of their respective owners and is provided on "as is" basis without any warranties, express or implied. Use of third-party content does not indicate any affiliation, sponsorship with or endorsement by them. Any references to third-party content is to identify the corresponding services and shall be considered fair use under The CopyrightLaw.
