Abstract
In recent years, competition among companies has become fiercer due to globalization and rapid technological development, and amid this competition, companies are making efforts such as relationship marketing for stable and long-term relationships with other trading companies to remain competitive. Therefore, this study was intended to demonstrate the effect of the relevant marketing execution factors on the quality and performance of the relationship between suppliers" partner firms". Research has shown that professionalism and communication as relationship marketing activities have a positive effect on relationship quality and relationship performance. It was also shown that relationship quality has a positive effect on relationship performance. Through this study, this paper aims to provide the theoretical support and foundation necessary to build and maintain healthy and stable relationships among firms".
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