ԱԶԳԱՅԻՆ-ՄՇԱԿՈՒԹԱՅԻՆ ԳՈՐԾՈՆՆԵՐԻ ԱԶԴԵՑՈՒԹՅՈՒՆԸ ՏԱՂԱՆԴՆԵՐԻ ԲԱՑԱՀԱՅՏՄԱՆ ԵՎ ՆՐԱՆՑ ԿԱՌԱՎԱՐՄԱՆ ՌԱԶՄԱՎԱՐՈՒԹՅՈՒՆՆԵՐԻ ՄՇԱԿՄԱՆ ՀԱՄԱՏԵՔՍՏՈՒՄ / THE EFFECT OF NATIONAL-CULTURAL FACTORS IN THE CONTEXT OF DEVELOPING TALENT DISCOVERY AND THEIR MANAGEMENT STRATEGIES

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At the core of talent management processes and all work activities lies the individual. The type of individual and their maturity shape the culture. Adapting talent management processes to the country's culture is crucial for achieving optimal results. This research explores the intricate interplay between cultural factors and talent management processes. The primary objective of this research is to comprehensively examine how specific cultural norms and behavioral patterns prevalent in Armenian society influence talent management strategies within organizations. The aim is to propose approaches that enhance the efficiency of talent management processes and address issues hindering talent development, thereby mitigating "brain drain." The tasks outlined to achieve this goal are: - To study and comprehensively evaluate the impact of cultural factors on talent management processes. - To identify positive and negative aspects and propose solutions. The article employs a comparative, collational, and analytical approach based on international literature, thematic research, and practitioner observations. In conclusion, this research offers valuable insights into the intricate relationship between Armenian culture and talent management processes. By acknowledging cultural factors and accurately assessing their impact, organizations can optimize their human capital utilization, leading to enhanced organizational performance.