성별에 따른 대학생들의 친환경 식재료를 활용한 간편 가정식 구매의향 및 중요도-만족도 분석

Abstract

The purpose of this study was to survey intention to purchase home meal replacement (HMR) made with eco-friendly food ingredients as well as need for development while analyzing importance and performance of HMR made with eco-friendly ingredients for its commercialization. From September 2014 to March 2015, questionnaires were filled out by respondents. Of the 422 questionnaires that were returned, 412 were used with 10 discarded as incomplete. Regarding reasons behind purchasing HMR, the highest percentages of both males and females answered ‘ready to eat’. Almost all respondents spent ‘less than 10,000 won’ each time they purchased HMR. Regarding place they bought HMR, a higher percentage of respondents answered ‘convenience store’ and ‘discount retail chain store’. In terms of improvements needed for HMR, the highest percentage of males answered ‘development of a variety of menus’ while the highest percentage of females answered ‘change in food ingredients’ at 37.7%. For development of HMR made with eco-friendly ingredients, most respondents replied that there is a need for development. Regarding intention for purchasing HMR made with eco-friendly ingredients, 66.7% of males and 73.5% of females answered they have intention to buy. Important performance analysis showed a need to improve performance of ‘safety of food ingredients’, which was located close to the second quadrant. To improve performance for ‘safety of food ingredients’, safety must be ensured through use of eco-friendly ingredients, and a systematic process for managing hazardous materials that could arise during the manufacturing process has to be developed.