Abstract
The problem this article deals with is connected to interaction of slogan with the archaic thinking. According to the aims of this study, there is proven that slogan is an advertising text with all pragmatic and stylistic features of that. Therefore, slogan also possesses the synergetic discourse categories: meaningimage, emotivity, valuation, interdiscoursivity / intertextuality, tensity, and tension. Slogan can attract attention and stick to one’s memory but it is not vouched that the recipient of this slogan will make his choice in favor to the ware advertised. Therefore, the features of archaic thinking are stated briefly because the study investigates main linguistic means appealing to perceptual-meaningimage part of archaic thinking. The study contains complex linguistic analysis of slogans in terms of realization of perceptual-meaningimage part in them. While analyzing the lexical part of slogans from our corpus we have discovered three main ways of actualizing the meaningimage category.
Sign-in/Register to access full text options 
Talk to us
Join us for a 30 min session where you can share your feedback and ask us any queries you have
Schedule a callMore From: Scientific Research and Development. Modern Communication Studies
Disclaimer: All third-party content on this website/platform is and will remain the property of their respective owners and is provided on "as is" basis without any warranties, express or implied. Use of third-party content does not indicate any affiliation, sponsorship with or endorsement by them. Any references to third-party content is to identify the corresponding services and shall be considered fair use under The CopyrightLaw.
