Abstract
The paper provides the results of a pilot study on economic mind of students in Russia and Japan. In the case of objectively higher standards of living, Japanese students give lower subjective estimates of their income level (material prosperity) in comparison to Russian students. Four factors integrating economic attitudes have been revealed in both samples. However, the psychological content of the factors varies a lot. The research findings confirm the hypothesis about the dependence of economic mind on objective economic conditions and culture and highlight the national stereotypes. Besides, this conclusion is supported by the significant differences in attitudes towards entrepreneurship, economic activity, savings, finances, and personal income among Russian and Japanese students. The lack of differences in attitudes to consumer behavior can be considered as a common characteristic of globalization impact.
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