ПОДХОДЫ К ОЦЕНКЕ ЭФФЕКТИВНОСТИ ФИЗКУЛЬТУРНО- ОЗДОРОВИТЕЛЬНЫХ И СПОРТИВНЫХ МЕРОПРИЯТИЙ КАК СРЕДСТВА ФОРМИРОВАНИЯ КОРПОРАТИВНОЙ КУЛЬТУРЫ

Abstract

Nowadays fitness and health and sport activities organized for co-workers are an important tool to create and strengthen corporate culture. However, ways to assess effectiveness of such activities are still poorly explored. As we can see from theoretical and applied researches by the article authors during planning and organization of corporate physical and sport activities, companies rarely try to generate metrics allowing to track effectiveness of those activities and adjust program for development of corporate culture. The article analyzes possibilities of sociometric procedure, Event ROI methodology, criterial approach to assessing effectiveness of fitness and sport activities, provided by the organization. The authors come to a conclusion that when implementing practices of corporate sport and fitness programs for co-workers it is necessary to develop metrics for effectiveness assessment, create a balanced system of metrics as a system for strategic management of employees’ health. It is claimed, that in order to create successful and strong corporate culture, the fitness and sport activities should be regular, they should have a systemic approach and provide a well-organized system for monitoring and management.